AVAST and Allsoft Ecommerce continue to expand their partnership in Eastern Europe. Having launched online sales of antivirus software in Poland a year ago, Allsoft begins online sales of electronic licenses of the vendor in the Czech Republic.
For the project with AVAST, the online shopping cart was completely localized to meet the requirements of the local market. Acceptance of payments takes place in the currency of the Czech Republic – Czech Korunas. Buyers can pay for the order with the most convenient payment methods, including payment by credit card, an online bank with access to the most popular banks in the Czech Republic, a classic bank transfer and PayPal. Specialists of the Allsoft Ecommerce contact center in Czech in 12/7 mode help customers by phone and email.
There was also A/B testing that was conducted, in which AVAST divided the traffic of its website between two ecommerce providers, and Allsoft Ecommerce demonstrated better results – its customized solution helped to increase the conversion rate of the AVAST shopping cart by 33% in order quantity, compared with another ecommerce provider.